Yasmine ECHEHAB

President

I am Yasmine Echehab, known on social media as "Read with Yassu." I hold a master’s degree in Project Engineering and Business Management (IPMA) from ENCG. Above all, I am a passionate reader and book lover, a passion ignited by my mother, a devoted reader herself, from a very young age.

The creation of the "Book Friends Association" is not just an initiative; it is a life mission and a deeply personal cause. We founded this association with the goal of promoting reading and creating welcoming spaces where young Moroccans can immerse themselves in the wonderful world of books. My dream is to establish the largest library in Africa, making knowledge and culture accessible to everyone.

Driven by love, ambition, and respect for this cause, I believe that together we can inspire and nurture a new generation of avid readers and writers. We unite book enthusiasts to share ideas and build a vibrant community with enriching connections. We promote continuous learning and discovery through education and reading. Our commitment is to make reading accessible to everyone by creating spaces and opportunities to discover and share books, thereby contributing to a brighter future for our country.

Thank you for your support and for joining us on this journey.

Mohammed EL GHANNIOUI

Vice President

Mohammed is a Moroccan engineer in computer science with over six years of experience in association work. He has always been dedicated to themes of education, personal development, and youth empowerment.

From a young age, Mohammed has believed that developing young people's skills is the key to societal progress. He is committed to achieving this through awareness, training, and the creation of inspiring communities that foster a contagious atmosphere of growth.

In Mohammed's view, reading is an essential means to expand knowledge and improve critical thinking. The variety of subjects explored by different works and the perspectives offered by various authors provide a rich source of inspiration and motivation for young people. Mohammed is convinced that the Book Friends Association can make a significant difference in promoting reading, thanks to its passionate members who believe in the power of reading and its impact on Moroccan, African, and global society.

Amal RAMACH

External Relations Officer

Amal is a Strategic and Corporate Development Director with over 20 years in Business Transformation. She has ability to leverage technology fostering innovative strategies to create value and secure competitive advantage. Her expertises in crafting compelling value proposition and leading initiative to capture new opportunities and value maximisation is instrumental in driving company’s growth and profitability.
She is a director with an emphasis on sustainability responsibilities, focused on pursuing environmental, social, government and economic opportunities, accelerating climate change improvement solutions and achieving carbon-neutrality targets. 
Amal uses her platform to mentor and empower young professionals to aspire to reach and elevate their full capabilities and excel in their fields. Her sense of devotion to community organisation and change is essential to support and develop programs such as Book Friends. Her passion to help improve quality of life of Moroccan through books is a pleasant change to traditional views of development. She is deeply driven in investing effort to unleash people’s potential harnessing the power of imagination. 
Her motivation and objective is to help accomplish the very 4 key core values of the association and promote international exposure.